CFAO Retail Cameroun
Francophone Africa
CHALLENGE
The CFAO Group has been present in Africa for nearly 160 years. The Group is the trusted partner of the largest brands in its four sectors of activity: Mobility, Healthcare, Consumer Products and Technology & Energy.
On the strength of its African expertise and aware of the opportunities offered by the continent, CFAO, in its project to transform Africa, has created CFAO Retail to implement an ambitious development strategy in the retail sector in West and Central Africa.
To carry out this strategy, CFAO Retail has entered into an alliance with CARREFOUR, the French leader and world giant in mass distribution, to open six shopping centres in Cameroon by 2020.
Through their alliance, Carrefour and CFAO Retail started activities in Cameroon in 2017, with the opening of the Bonamoussadi "Carrefour" shopping center in Douala.
SOLUTION
With a view to optimising the achievement of the objectives set, CFAO Retail Cameroon requested technical assistance from AMSCO for the launch of its activities. AMSCO's intervention was in the following areas: the construction of a shopping Centre, the setting up and start-up of an agri-food Centre.
IMPACTS
Below is a non-exhaustive list of the socio-economic impact resulting from AMSCO's involvement:
- Effective launch of activities: In 2017 with the opening of the "Carrefour" shopping Centre of Bonamoussadi in Douala and the opening of the "Carrefour Market Ekié" in Yaoundé in October 2019.
- Job creation: The number of staff increased from 6 to +202 direct jobs in 2019, that is to say 80% nationals and 20% expatriates.
- Fight against the high cost of living through affordable prices for the average Cameroonian.
- Improving the lives of Cameroonians through the construction of buildings for entertainment.
- The promotion of locally grown products "made in Cameroon": 83% of fresh products are supplied locally, resulting in the development of local content.
- Capacity building 144 young Cameroonians have received vocational training in the field of mass distribution. 2 students from the Catholic University of Central Africa (UCAC) have also been trained and have been recruited into the CAMDA team.
- Increase in turnover and payment of taxes in the amount of 449 700 000 Fcfa in 2018.
